SaaS lead lists

A B2B lead list for SaaS, built around your ideal customer profile

A SaaS lead list is only as good as the definition behind it. Buying a generic database of 'tech decision makers' fills your CRM with people who will never use your product. We build lists from your ideal customer profile, verify every email, and hand you a clean CSV you can import the same day.

Define the account before the person

For SaaS, the company matters more than the job title. A head of operations at a company that does not have the problem you solve is not a lead. Before we pull a single contact, we pin down the account profile:

  • Industry or vertical: as narrow as you can sell to with one message.
  • Company size: employee range, since it shapes budget and who buys.
  • Location: countries or US states, which also affects compliance (more below).
  • Signals: things like using a competing or complementary tool, hiring for a relevant role, or a specific business model.
  • Exclusions: current customers, open deals, competitors, and domains you already contacted.

Then choose titles by role in the deal

Most SaaS deals involve a user, a champion, and someone who signs. Pick titles for the person your first email is written for. If you sell a scheduling tool to clinics, the office manager may reply faster than the owner. Give us two or three title groups and we tag each contact so you can write a different opener for each.

What is in the CSV

Every list comes as a de-duplicated CSV ready for HubSpot, Apollo, Instantly, Smartlead, or most CRMs and sending tools. Standard columns:

  • First name, last name, job title, title group
  • Verified business email
  • Company name, website, industry, employee range
  • City, state or region, country
  • LinkedIn profile URL where available

Business emails are run through verification before delivery, and catch-all or risky addresses are flagged or removed so they do not hurt your sender reputation. You can preview the format in our B2B lead list demo, which lets you filter and sort a sample by industry, state, and title, then download it.

Using the list without burning your domain

  • Send from a separate, warmed-up domain, not your main company domain.
  • Start with small daily volumes and increase gradually.
  • Write to one title group at a time with a message specific to their problem.
  • Include your physical address and a working opt-out in every email, and honor opt-outs promptly. That is required under CAN-SPAM in the US.
  • For contacts in the EU or UK, GDPR and related rules apply to B2B email too. You need a lawful basis, usually legitimate interest, and a clear way to object. If you sell heavily into Europe, ask your own counsel.

A good list still needs a good first line. Our free cold email opener generator drafts personalized openers and subject lines you can adapt to each title group.

Price, speed, and how to order

Lists start at $40 for 250 verified B2B leads, delivered in 1 to 3 days depending on how niche the profile is. Larger lists and tighter filters are quoted at a fixed price up front. Send your ICP, target titles, and any exclusion list through the project form, or paste a few of your best customers and we will build the profile from them.

FAQ

Common questions

Where do the leads come from?

Each contact is a business contact matched to your filters, with the work email run through verification before delivery. The list is meant for business outreach, so it focuses on work details, not personal ones. If you need to know how a specific list was sourced for your own compliance records, ask before ordering.

What if some emails bounce?

Verification removes most bad addresses, but no list stays perfect, because people change jobs all the time. If you see a noticeable share bounce on your first send, tell us within the short support window after delivery and we will look at the affected contacts with you.

Can you exclude companies already in my CRM?

Yes. Export your accounts and contacts as a CSV, or just a list of domains, and we exclude them before building. This avoids emailing current customers or prospects your sales team is already talking to.

Is buying a lead list legal?

B2B cold email is legal in the US if you follow CAN-SPAM: honest headers and subject lines, a physical address, and a working opt-out. Rules in the EU, UK, and Canada are stricter. This is general information, not legal advice.

Can you also write or send the campaign?

We can set up the automation side, for example syncing replies into your CRM and alerting your team in Slack. Copy and sending strategy stay with you, though the opener generator is a good starting point for first lines.

Get a fixed quote within one business day

250 verified B2B leads from $40. Tell me what you need in a few sentences and you get a written scope, price and delivery date. No call required.

Start a project

Related guides