Start with the work you actually want more of
Most contractor sites list every service the company has ever done. That spreads the page thin. Before we write a word, we ask which jobs are the most profitable for you and which you would happily stop taking. A roofer who wants full replacements, not patch jobs, should say 'roof replacement' in the headline and put repairs further down.
Write down, roughly in order:
- Your top two or three job types by profit.
- The towns or neighborhoods where you want work (and where you do not, because of drive time).
- Your typical job size, so the page attracts the right budget.
Pages a contractor site needs (and ones it can skip)
For most trades, a small site does more than a big one:
- Home: what you do, where, phone button, estimate form.
- One page per main service: these rank in local search for things like 'basement remodel Dublin Ohio'.
- Projects: before and after photos with a one-line note on each job (type, town, what was done).
- About: who shows up at the door, how long you have been at it, license and insurance.
- Contact: form, phone, hours, service area.
You can usually skip a blog, a careers page full of stock photos, and a separate 'Why choose us' page. Put the reasons on the home page instead.
Proof that holds up
Homeowners are wary of contractors, so proof matters more than polish. Use real job photos, even phone shots, over stock images of smiling workers. Show your license number where your state requires one, and mention insurance and bonding if you carry them. Link to your Google reviews rather than copying in quotes you cannot point back to. Never post invented testimonials: it is misleading, and the FTC has rules against fake reviews.
Getting found locally
For contractors, your Google Business Profile often brings in more calls than the website itself. The site supports it. We match your business name, address, and phone exactly across both, list your service areas in plain text, write a unique title and description for each page, and add local business structured data. None of this guarantees a ranking, but sloppy basics can hold you back.
Speed matters too, because many visitors are on cell data. Check where your current site stands with our free website speed and SEO check.
Leads that reach you on a ladder
You are on a roof or under a sink most of the day, so a form that lands in an inbox you check at night loses jobs. We can send each estimate request to your phone as a text or email, log it in a Google Sheet or CRM, and send the homeowner an automatic 'got it, we will call you by tomorrow' reply. Keep the form short: name, phone, town, job type, and an optional photo upload.
Our contractor-style landing page demo, built for a fictional HVAC company, shows the sticky call button and quote form in action.
Price and timing
A focused landing page starts at $150 and is ready in 72 hours. A five-page contractor site takes a few more days and gets its own fixed quote before any work starts. Revisions are included, the code is plain HTML, CSS and JavaScript, and you own all of it. Tell us your trade and service area in the project form.